How Accessibility Features Enhance Your Content
Did you know over 400 million people worldwide have some form of hearing or vision impairment? That is 1 in every 100 people suffer some form of hearing or visual impairment.
There are many different accessibility features available for those with hearing or visual impairments and we focus on closed or open captions and audio descriptions. To make your work more available to the whole world.
What are the benefits of captions and audio descriptions
The benefits of accessibility features extend far beyond individuals with disabilities!
While ensuring everyone can access and enjoy content is crucial, here are some of the diverse audiences who benefit from these features:
People with situational limitations:
- Second language learners: Captions and transcripts aid comprehension by providing written text alongside spoken language.
- People in noisy environments: Captions allow viewers to understand dialogue even when background noise is present.
- People with attention difficulties: Captions help viewers stay focused on information and reduce cognitive load.
and there is more
Business Benefits of captions and audio descriptions
- Search engine optimization (SEO): Captions and transcripts make video content searchable and crawlable by search engines, increasing discoverability.
- Improved information retention: Visual learners often benefit from having both audio and text options, leading to better understanding and recall.
- Larger potential customer base: By making your content accessible, you tap into a wider audience, reaching users you might not have considered before.
- Positive brand image: Demonstrating commitment to inclusivity and accessibility reflects positively on your brand and builds trust with customers.
- Compliance with legal requirements: Many countries have regulations requiring certain levels of accessibility in public-facing content.
- Reduced development costs: Building accessibility features from the beginning is often more cost-effective than retrofitting later.
What is happening?
Here our finger puppet Jane, is capturing the attention of the audience. moving on screen, encouraging the user to read the words.
She is advertising a QR Menu system that is easy to use and she wants to share all the information.
This is a type of captions. There is no voice over and by consciously and easily in an amusing manner, clients are more interested in getting to the end where there are additional benefits.
Here we have conventional captions which are shown in the video horizontally and are used in the video below vertically reducing time and costs to ensure your videos get to the right market place.